4-H Canada has updated its logo for the first time in over 50 years.

The new clover, which features a maple leaf at its centre, was launched Thursday morning at the organization's AGM in Fredericton, NB.

CEO Shannon Benner explains why they decided to make the change.

"It's a really exciting time for us because we're entering the second century of 4-H in Canada and we really believe that this century belongs to 4-H," she said. "We're focused on developing global citizens that are equipped with the vital skills to meet the challenges of growing food demand and food security and for us it's about far more than just the brand. This is about a century-old youth organization demonstrating resiliency, strength, and vibrancy to young people today."

Benner says the organization has seen many changes over its 102-year-old history.

"Our origins are deeply rooted in agriculture and we began as a program to support young people, on and off the farm. Today our programs have evolved and when you look at the programs in 2015, they're still strongly connected with agriculture but we offer a lot of complimentary programming such as science and technology. This past year our science and technology programming was up 30 per cent. We're looking to address a lot of the skills and labour gap that exists within Canada."

A recent study by Employment and Social Development Canada concluded that from 2013 to 2022 there will be almost 74,000 projected job openings in Canadian agriculture, but only 49,000 projected job seekers.

4-H Canada has more the 24,500 members and nearly 7,700 volunteers.

Alumni include Agriculture Minister Gerry Ritz, Olympic athletes and country musician Dean Brody.