The province announced this week that it has renewed its partnership with Agriculture More Than Ever.

The national initiative encourages those involved in agriculture to speak positively about their work and their industry.

Manitoba Agriculture Minister Ralph Eichler says the agreement is important for the ag industry.

“Thousands of Manitobans work in the agriculture sector and they all have positive stories to share,” said Eichler.  “By renewing our partnership with Agriculture More Than Ever, we want Manitobans to know we share their passion and commitment to the agriculture industry.  We believe there is a lot of good news to share and want to be part of that story.”

Agriculture More Than Ever encourages governments, organizations and individuals to sign up as 'agvocates' and commit to being a positive voice for the industry.    

“Being an agvocate is about adding your voice to the food conversation in positive, engaging, and relatable ways,” says Candace Hill, manager of Agriculture More Than Ever.  “Our newest campaign is a video that shows the real faces of people in agriculture with a strong call to action for everyone in the industry to get involved in the food conversation, no matter how big or small their contribution.”

Since its launch more than four years ago, over 470 partner organizations and 2,500 individuals signed on.