On Thursday, the Canadian Cattle Association (CCA) launched a new brand identity.
Formerly the Canadian Cattlemen’s Association, the brand refresh includes a new CCA logo created with inspiration by key elements of importance to the organization: our country, our cattle, and our environment.
This refreshed logo, visual identity and positioning reaffirms CCA’s commitment to supporting communities, embracing innovation and contributing to the overall sustainability of Canada’s food system.
“For 90 years, CCA has been the voice of beef farmers and ranchers across the country,” said Reg Schellenberg, CCA President. “Our organization has grown to include the 60,000 members we represent today. It is important that our name, logo and brand also grow and be reflective of how our organization has evolved.”