The Canadian Wheat Board and Robin Hood Flour are collaborating on a recipe booklet.

    "It's 32 pages of wonderful recipes, developed by the people at Robin Hood," explains Pat Keena, branding manager with the CWB.

    She explains "The Love Of Baking" will be distributed to consumers in a number of ways. An electronic version is available online , while the booklet will be mailed to 600 thousand baking enthusiasts from coast to coast. It will also be distributed as an insert in over 2 million magazines.

    Keena says the booklet promotes the high quality of western Canadian wheat and the expertise of prairie farmers to Canadian consumers.

~ Saturday, September 25, 2010 ~