The RBC branch in Deloraine will be closing September 15th.
RBC has been in Deloraine since July of 1980. A bank official says many factors went into the decision to consolidate operation into the Boissevain Branch.
“We’re meeting the changing needs of our clients” said RBC’s Regional V-P for Manitoba south region Terry Burgess.
“Lots of clients are choosing to deal with us in a different way whether its online, through machines or over the telephone. They can do so much more themselves and day to day we just don’t see the clients we used to see. Nobody is blaming anyone for that but it’s just a change in our client traffic patterns and they have lots of options.”
RBC says branch network continually evolves and changes as they seek to serve clients where and how they wish to conduct their banking. In some circumstances, this may involve combining branches, relocating certain branches or opening new ones.
“These decisions are made after careful consideration of how we can best serve our clients in the market. Over the years, as consumer banking habits have evolved, we have been broadening our client service to be a blend of online and mobile channels, branches and mobile expert advisors, depending on the needs of the clients and markets we serve” said Burgess.
“In making these decisions we look to a variety of factors including when, where, and how our clients are choosing to do business with us at each and every location.”
Terry Burgess says they’re moving but not leaving this community. “In addition to mobile banking, online and telephone banking, clients will continue to be served by our employees who are mobile experts including Financial Planners, Investment & Retirement Planners, Mortgage Specialists, Commercial Bankers and Small Business advisors, who will meet with clients where most convenient, such as at their homes, at the office or in another branch.”
These options will provide clients, including those in rural locations, with a seamless blend of digital and people access.
RBC plans to have an active involvement and continue with contributions to community initiatives and organizations through donations, sponsorships and employee volunteerism.
Their goal is to make the consolidation as seamless as possible for clients.Clients may continue to bank at any RBC branch. Account numbers and cheques won’t change.
The seven employees that work out of the Deloriane RBC Branch still have jobs.
“There will be no job loss as a result of this change. We will work with each team member to explore the next steps in their careers. For some, they may choose to move to the receiving branch while others may consider other options.”
There are no plans to retain an ATM in Deloraine at this time.
RBC was asked to comment on the future of branches in communities around Deloraine and bank officials continue to review the branch network and how they may reflect the way clients are choosing to do business with them.