The Keystone Centre announced this week Thursday of their new partnership with Ticketmaster, wishing to service and streamline their fan engagement services.

"As the Keystone Centre’s official ticketing partner, Ticketmaster will provide ticketing for all Brandon Wheat Kings hockey games, concerts and events inside Westoba Place. Brandon Wheat Kings fans will have access to Ticketmaster’s industry-leading digital ticketing technology,' shares Ticketing and Marketing Director, Jared McKenzie.

"We're always looking at ways to improve the fan-experience especially for our concerts and Brandon Wheat Kings games," he explains. "We've been looking at different solutions to provide an upgrade to ticketing techniques and of course Ticketmaster has years and years of unparalleled success in that field."

Ticketmaster began servicing the Keystone Centre and Brandon Wheat Kings ticket purchases September 1st.  McKenzie says this will be a good fit for their organization, another strategy that suits different life-styles and purchasing preferences.

"We have tons of fans, especially for live shows and concerts, that seem to prefer purchasing online," he explains, "and for the hockey games it seems to be that more people like to walk up to a box office and buy tickets. So, we were very conscious in coming up with a solution that could address both those sets of fans, and Ticketmaster was the runaway favorite to do that."

“We’re looking forward to the season with Ticketmaster on board,” says Jeff Schumacher, Keystone Centre CEO & general manager. “The team from Ticketmaster have already made a great impression on our organization, and having the ability to leverage their years of unparalleled success in the industry will help us improve the fan experience for the incredible events we look forward to hosting at the Keystone Centre.”

"On you'll be able to buy all your single-game tickets or your concert and event tickets, if fans already have an account, they'll be able to use that to purchase and manage their tickets," shares McKenzie.  "For Season Ticket holders, we're going to have all of that set up in the system, and they'll be able to log into their email address. It'll be as easy as possible.  Of course, we'll have all the resources on hand to help them with it!" he adds.

Tickets for events at the Keystone Centre may be found by visiting,, or