Loblaw Companies Ltd. is expanding its commitment to beef sustainability in Canada with a purchase of three million additional pounds of beef sourced from CRSB Certified Sustainable farms and ranches by 2023, tripling its initial purchase of one million pounds in 2020.

The beef will be purchased from CRSB Certified farms in partnership with the Ontario Corn Fed beef program, according to standards set by the Canadian Roundtable for Sustainable Beef (CRSB).

“Today’s announcement reaffirms our long-term commitment to help advance sustainability in the beef supply chain in Canada,” said Simon Romano, Vice President of Fresh Procurement, Meat, Seafood and Deli for Loblaw Companies Ltd. “As both a retailer and a founding member of CRSB, our hope is that more beef producers will embrace certification of their on-farm practices that meet CRSB standards for sustainability.”

Loblaw is working with its supply chain partners toward a system where at least 30% of the beef it sources will be CRSB Certified and will be incorporated into Loblaw’s overall beef purchases for its Ontario Corn Fed Beef brand, sold in Ontario stores.

“CRSB appreciates the ongoing support from a large grocery retailer like Loblaw, committed to working collaboratively with the beef industry in support of our sustainable practices, and sharing that story with Canadian consumers,” says Anne Wasko, Chair of the CRSB. “This robust commitment will show our community of beef producers that Loblaw values their dedication, and is serious about working with them to make real progress.”

The Canadian beef industry has committed to a suite of 2030 improvement goals, including a 33% reduction in greenhouse gases, a 50% reduction in post-harvest food loss and waste, and preserving the 35 million acres of grasslands remaining in Canada.