Thursday was the start of MADD Canada’s "Project Red Ribbon" campaign, designed to combat impaired driving during the holiday season and throughout the year. Doug Mowbray of Roland lost his son Patrick 7 years ago, and as President of MADD Manitoba tells us the campaign needs to continue in order for people to get the message.



Mowbray explains businesses in the area are invited to contact their MADD office in Winnipeg to receive a box of red ribbons and a cash donation box. please call 204-896-6233.

He points out the launch of the annual Red Ribbon campaign is particularly poignant this year following a tragic accident last weekend where two young Manitobans died. Mowbray explains they are also trying promote zero breath alcohol content.



Mowbray adds he would even like that raised to the age of 26 and says information needs to make it's way to legislature on a continuous basis. He addressed his concerns with Justice Minister Andrew Swan at the launch Thursday.

According to Mowbray now is the time to discuss the issue with family.



This years’ launch was attended by Justice Minister Andrew Swan, Councillor Gord Steeves, Opposition Justice Critic Kelvin Goertzen, The Winnipeg Police Service, the RCMP, the Manitoba Liquor Commission, the Addictions Foundation of Manitoba and Manitoba Public Insurance.