The trucks and trailers have been pouring into the Keystone Centre parking lots with cattle producers ready to show off the best of their herds at this week's AG EX!

It's the 50th Anniversary for the Manitoba AG EX and in celebration City of Brandon Mayor Jeff Fawcett has announced this week as 'Beef Week'.

AG EX Chair Dallas Johnston, Provincial Exhibition of Manitoba General Manager Mark Humphries joined Mayor Jeff Fawcett for the signing of the proclamation last Friday at Brandon City Hall.

“We appreciate the city recognizing this industry with this proclamation,” says Johnston. “The Manitoba beef industry has been and always will be a vital part of Western Manitoba’s economy. Producers in the province take great pride in producing world class beef and we look forward to hosting them at this year’s AG EX.”

"AG EX is the largest cattle show in Manitoba and so it's a good opportunity for the public to come out and see where their beef comes from, and we also have a sheep show here as well. So, they'll be here this week!" he adds.

"There's excitement in the air because people are starting to move in and get their stalls set up. The cattle are being out in the tie-out so it's syarting to feel like a fair again!"

This year’s AG EX proves to be bigger than ever, hosting the Nationals for Simmental, Shorthorn and Hereford Westerns, in addition to Angus, Charolais, Speckle Park, Limousin and Highland display.

AG EX is free to the public however Friday evening's Party in the Dirt does have a cover charge, and it is for 18 years and older.  "This is when we crown the supreme champion over all the breeds. So all the breed champions will be in the ring and get judged and they will pick what they feel is the best over all amongst all the breeds."

AG EX Co-Chair Dallas Johnston shares more on AG EX, including his personal invite.

For more information on Manitoba AG EX, which will run from Wednesday, October 25th to Saturday, October 28th, visit