He called it a tough loss.
Lorne Whitelock was commenting on his vote count in Wednesday's civic election in Killarney-Turtle Mountain.
Whitelock a councilor for just over 5 years was trying to unseat incumbent mayor Rick Pauls.
Pauls more than tripled Whitelock's vote count.
Whitelock says it's obvious his campaign message isn't what voters wanted to hear.