The Alzheimer Society of Manitoba is promoting our Alzheimer Awareness Month Campaign throughout the month of January.

This year’s campaign, #ilivewithdementia, focuses on the humanity that is still part of every person living with dementia. We want to convert judgement into compassion and assumptions into understanding.

Liz McLeod is Senior Manager of regional services for the Alzheimer Society’s office in Brandon. “We want to get our message out to residents of Western Manitoba especially those who may be experiencing a dementia diagnosis and those who are providing care. We want people to know more about the organization so they can take advantage of the services and programs."

McLeod says getting people to understand what dementia is is a very big focus of the campaign and there’s also a sciety wide push to reduce the stigma so people don’t isolate themselves and they come forward to organizations for help and support.
Canadians believe that people with Alzheimer’s disease or another form of dementia are likely to:

*feel uncomfortable disclosing they had dementia to family member (46%), friend (55%) or co-worker (67%);

*be ignored or dismissed (58%); 

*be taken advantage of (57%);

*have difficulty accessing appropriate services or supports (56%); and

*feared or met with distrust or suspicion (37%).

The premise of the Alzheimer Society’s continuing nationwide campaign is to help others understand what it’s like to live with dementia.
The campaign, which launched on Monday, January 7 during Alzheimer’s Awareness Month, showcases the unique and diverse stories of individuals from across the country living with Alzheimer’s or another form of dementia. The aim of the campaign is to change attitudes toward the disease and erase the stigma. Life continues after a diagnosis of dementia.
Throughout January and the remainder of the year, Canadians are invited to visit the campaign’s dedicated website to read and watch the compelling stories of people getting on with their life in spite of dementia. The website also shares tips on how to help end stigma, challenges attitudes towards the disease and provides useful resources for download. To learn more and get involved, visit

Quick facts
• Today, more than 22,500 Manitobans have dementia (including Alzheimer’s disease).
• Alzheimer Society of Manitoba provides programs and support services for people with all forms of dementia, including Alzheimer’s disease, and their caregivers.
• The Alzheimer Society is a leading Canadian funder of dementia research and has invested to date, over $53 million in bio-medical and quality-of-life research through the Alzheimer Society Research Program.

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