Branden Crowe of Virden does communication work for Hockey Canada and he’s spending this holiday season at his first World Junior Hockey Championship.

Crowe is part of the Hockey Canada staff doing support work both in Moncton and Halifax.

“Moncton and Halifax have stepped up and the world’s best are back playing in front of full houses with packed arenas and fans. This part of the country is beyond excited. The passion here is unbelievable with everyone talking hockey and every television is tuned into the hockey. There’s a real buzz out here and you can feel it.”

Branden Crowe is in charge of communications at Pool “B” hockey being played in Moncton. “This pool includes the Americans, the Fins, the Swiss, Latvia and Slovakia. At this event I’m the main point of contact for all the media and teams to make sure players get their interviews done, TSN gets what they need and making sure the IIHF gets the line ups and everything they need from the teams.


Hockey Canada has a crew at both locations and another crew dedicated to Team Canada.


“This is our biggest event of the year for us, and we’ve got every staff member working from morning until the end of the day. It amazing how this all comes together and how many people are involved in pulling this off.”

Each venue will be hosting hockey up to an including the quarter finals. Semifinals and the finals will see everything played out of Halifax. “When our quarter finals wrap up, we’ll pack up and head down the road to Halifax to do what we can to assist the crew there. It’s all hands-on deck and there aren’t any off days. It’s kind of like ground hog day it’s the same thing day after day but the hockey is great, and the people are super excited.”

“For my first world juniors I couldn’t have asked for a better spot. Eastern Canada is so friendly, and the people are so awesome,” said Branden Crowe.